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Notes on marketing, growth and running a business.

Practical takes from campaigns we've actually run — not recycled listicles.

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/* ---------- Mobile menu button ---------- */ .nav__toggle { flex-direction: column; align-items: center; justify-content: center; width: 46px; height: 46px; padding: 0; background: #fff; border: 1.5px solid var(--ink); border-radius: 8px; box-shadow: 0 2px 8px rgba(0, 0, 0, .12); cursor: pointer; position: relative; z-index: 101; -webkit-tap-highlight-color: transparent; } .nav__toggle span { width: 22px; height: 2px; margin: 3px 0; background: var(--ink); border-radius: 2px; transition: transform .3s ease, opacity .2s ease, background-color .2s ease; } .nav__toggle:hover span { background: var(--green); } /* turns into an X when open */ .nav__toggle.is-open span:nth-child(1) { transform: translateY(5px) rotate(45deg); } .nav__toggle.is-open span:nth-child(2) { opacity: 0; } .nav__toggle.is-open span:nth-child(3) { transform: translateY(-5px) rotate(-45deg); } /* menu: links slide in one after another */ .mobile-menu { visibility: hidden; transition: transform .35s ease, visibility 0s linear .35s; } .mobile-menu.is-open { visibility: visible; transition: transform .35s ease; } .mobile-menu a { opacity: 0; transform: translateY(12px); transition: opacity .3s ease, transform .3s ease, color .2s ease; } .mobile-menu.is-open a { opacity: 1; transform: none; } .mobile-menu.is-open a:nth-of-type(1) { transition-delay: .08s; } .mobile-menu.is-open a:nth-of-type(2) { transition-delay: .13s; } .mobile-menu.is-open a:nth-of-type(3) { transition-delay: .18s; } .mobile-menu.is-open a:nth-of-type(4) { transition-delay: .23s; } .mobile-menu.is-open a:nth-of-type(5) { transition-delay: .28s; } .mobile-menu.is-open a:nth-of-type(6) { transition-delay: .33s; } .mobile-menu.is-open a:nth-of-type(7) { transition-delay: .38s; } .mobile-menu a:hover { color: var(--green); } /* the X button in the nav replaces the menu's own close button */ .mobile-menu__close { display: none; }